Swiggy
- Develop content strategy aligned with short-term and long-term catalog targets
- Collaborate with product and catalog teams to plan and develop menu content
- Create and publish engaging content
- Edit, proofread and improve specialist’s write-up
- Liaise with content writers to ensure consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Develop an editorial calendar and ensure content team is on board
- Stay up-to- date with developments and generate new ideas to draw audience’s attention
- Have a role in defining the brand voice of one of the most enviable brands today.
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