Swiggy

  • Develop content strategy aligned with short-term and long-term catalog targets
  • Collaborate with product and catalog teams to plan and develop menu content
  • Create and publish engaging content
  • Edit, proofread and improve specialist’s write-up
  • Liaise with content writers to ensure consistency
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Develop an editorial calendar and ensure content team is on board
  • Stay up-to- date with developments and generate new ideas to draw audience’s attention
  • Have a role in defining the brand voice of one of the most enviable brands today.

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