- Research top 100 companies by various sectors who currently are using DataBase (DB) services (buying from our competitors). Will require desk-research as well as tele-calling in to client list (to survey what they currently use)
- Find information sources on the web (for various attributes of our DB) depending on sector. Ex. CSR contacts, Govt contacts (who are not on LinkedIn), Schools/College information, Turnover info about companies, Financials of companies etc.
- Research on Data aggregation sources – and create benchmark of which sources have what quality of data
- Do continual analysis of our digital leads (which verticals are they coming from, what verticals are they asking for)
- Analyze all past campaigns – and create a list of what type of profiles were most sought after, and quantum we provided (we should be able to assess what type of data will be off highest quality/confidence in our UDB)
- Entertain ongoing new research requests from Delivery
- Ongoing research for competitor analysis (for product management input)